Understand why customers abandon

Cart abandonment has recurring causes you must identify before fixing. The most frequent: delivery costs discovered too late, a requirement to create an account, a process that's too long, a lack of payment methods or simply a doubt about the site's reliability. Each of these points is an obstacle that can be removed.

Simplify checkout

The shorter and clearer the purchase funnel, the more it gets completed. Focus on smoothness.

  • Allow ordering without mandatory account creation
  • Display delivery costs as early as possible
  • Reduce the number of steps and fields
  • Offer several payment methods

Reassure and follow up

Trust plays out at the moment of payment. Display clear security signals, the return policy, a visible contact and the delivery times. A payment perceived as safe reassures at the critical moment. Then, not all is lost if the customer leaves: a cart-reminder email, sent shortly after, politely recalls the items left behind and brings back some of the buyers. Finally, check that everything works perfectly on mobile, where abandonment is higher. By acting on these three levers, understand, simplify, reassure, you recover sales that were already almost closed.

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Frequently asked questions

No. Requiring account creation is a major cause of abandonment. Offer guest checkout and provide the account as an option.

Yes, they recover part of the abandoned sales. A polite, quick reminder of the items left behind is often enough to bring back the hesitant customer.