Take care of your visual showcase

Instagram is above all visual: the quality of your images is everything. Post sharp, consistent photos of your products, in a mood that reflects your brand. Take care of your profile: a clear photo, a description that says what you sell and to whom, and above all a link to your site or your shop. This link is essential, because it turns followers into visitors then into customers.

Post with consistency and intention

Consistency matters more than perfection. Vary the formats to keep interest.

  • Product photos that create desire
  • Behind-the-scenes that humanize your business
  • Useful tips related to your field
  • Answers to your customers' frequent questions

Turn the audience into sales

Having followers isn't enough: you have to guide them toward the purchase. Clearly state how to order, whether via your site, a message or an integrated shop. Reply quickly to messages, because an unanswered question is a lost sale. Use stories to show novelties and current availability. Stay authentic: exaggerated promises or fake enthusiasm show. Finally, keep in mind that Instagram is a channel, not an end: your site remains the place where all the information is found and where the purchase is completed with peace of mind. The network attracts, your site converts.

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Frequently asked questions

It depends on your business. If your products are visual and your clientele is there, Instagram is an excellent channel to grab attention.

No. Instagram grabs attention, but your site remains the place where all the information is found and where the purchase is completed with confidence.