Marketing
SEO for videos and YouTube
Video appeals to internet users and to search engines. Well optimised, it broadens your visibility beyond your site alone.
Why video matters for your visibility
YouTube is both a sharing platform and a very widely used search engine. Videos also appear regularly in Google's results. For a tradesperson or shopkeeper, showing know-how in images builds a bond of trust that's hard to achieve with text alone.
Optimising a video step by step
As with a web page, a video is ranked based on the textual elements that describe it. This information helps understand the subject and offer the video to the right people.
- A clear title containing the words your customers search for
- A detailed and honest description of the content
- A polished thumbnail that makes people want to click
Extending the effect on your site
Embedding your videos on your site enriches your pages and can encourage visitors to stay longer. A presentation video on your homepage or a demonstration on a service page reinforces your message.
Remember to accompany each video with a little text for context. Skywebis can embed your videos cleanly so they serve both your image and your rankings.
Skywebis builds custom, fast, SEO-optimized websites with no forced subscription. You stay the owner of your site.
Discover our solutionsFrequently asked questions
Do you need to be on YouTube?
Not necessarily, but it's a valuable complementary channel if video suits your business.
Does a video slow down my site?
Well embedded, it has limited impact. The key is not to load it unnecessarily right at opening.
A website project?
Skywebis builds your custom site, no forced subscription. Free quote, reply within 24h.