Why video matters for your visibility

YouTube is both a sharing platform and a very widely used search engine. Videos also appear regularly in Google's results. For a tradesperson or shopkeeper, showing know-how in images builds a bond of trust that's hard to achieve with text alone.

Optimising a video step by step

As with a web page, a video is ranked based on the textual elements that describe it. This information helps understand the subject and offer the video to the right people.

  • A clear title containing the words your customers search for
  • A detailed and honest description of the content
  • A polished thumbnail that makes people want to click

Extending the effect on your site

Embedding your videos on your site enriches your pages and can encourage visitors to stay longer. A presentation video on your homepage or a demonstration on a service page reinforces your message.

Remember to accompany each video with a little text for context. Skywebis can embed your videos cleanly so they serve both your image and your rankings.

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Frequently asked questions

Not necessarily, but it's a valuable complementary channel if video suits your business.

Well embedded, it has limited impact. The key is not to load it unnecessarily right at opening.