Why email still matters

The newsletter lets you stay in touch with people who already know you. You don't depend on an algorithm deciding who will see your message: your email arrives directly in your subscribers' inbox.

For a small business, it's a powerful, low-cost loyalty tool. It nurtures the relationship, reminds people you exist at the right moment and brings customers back to your shop or website.

Building a healthy, legal list

Never buy an address list. Collect people's consent, in compliance with GDPR, by offering a clear sign-up and a real benefit.

  • A simple form on your website with a reason to subscribe.
  • A sign-up checkbox during a purchase or a booking.
  • A visible unsubscribe link in every email, which is mandatory.

Writing emails people want to read

A good email brings something: a piece of advice, a new offering, an offer designed for the subscriber. Take care with the subject line, which decides whether it's opened, get to the point and end with a clear action.

Consistency matters more than frequency: better one useful email a month than a weekly send with no interest. Use a dedicated emailing tool to manage the sends and comply with the law. Skywebis can help you set up this channel simply.

Ready to take action with Skywebis?

Skywebis builds custom, fast, SEO-optimized websites with no forced subscription. You stay the owner of your site.

Discover our solutions

Frequently asked questions

It's better to favor consistency and usefulness. One quality monthly send beats frequent messages with no added value.

You must collect their consent and offer easy unsubscribing. Complying with GDPR is essential for any commercial send.