The mobile-first principle

For a long time, Google mainly analysed the desktop version of sites. Today, it applies mobile-first indexing: it's the version shown on smartphones that is taken into account as a priority to evaluate and rank your site.

In practice, if your content is incomplete or hard to read on mobile, your rankings can suffer, even if the desktop version is perfect.

What this changes for your site

A site designed for mobile must stay readable without zooming, with buttons that are easy to tap and a reasonable loading time on an average connection.

  • Text readable without enlarging the screen
  • Menus and buttons suited to the finger
  • The same content as on desktop, not a stripped-down version

The right habits to adopt

Test your site on your own phone, just as a customer would. Check that the essential information (contact, hours, services) is quickly accessible. Avoid windows that cover the whole screen as soon as you arrive.

A responsive design site, which automatically adapts to every screen size, remains the simplest solution to maintain. That's the approach Skywebis applies by default so your customers get the same quality of experience everywhere.

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Frequently asked questions

No, a responsive site that adapts to all screens is generally preferable and simpler to manage.

If it's hard to use on mobile, it may lose visibility. An update is often recommended.