The title tag: your title in Google
This is the clickable text in blue. It should contain your main keyword, stay under ~60 characters and be appealing. Example: "Plumber in Lyon — fast repairs 7 days a week".
The meta description: your sales pitch
It doesn't directly influence rankings, but it decides whether the user clicks. In ~155 characters, summarize the benefit and add a call to action ("Free quote", "Book online").
One per page, never duplicated
Each page must have its own title and its own description. Two identical pages confuse Google and cost you rankings.
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Discover our solutionsFrequently asked questions
Google generates one automatically from your page, often less compelling than your own.
No, but beyond the limits Google cuts off the text. Keep it concise to avoid the "…".
