Think like your customer, not like an expert
Your customers don't type your jargon. They write "fix leaking tap" rather than "sanitary plumbing". List their real wording.
Target the long tail
Specific phrases ("restaurant website design Lyon") are less competitive and more profitable than generic words ("website"). They attract visitors ready to take action.
One main keyword per page
Each page should target a clear intent. Piling multiple keywords onto a single page dilutes its effectiveness.
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Discover our solutionsFrequently asked questions
One main keyword, surrounded by a few natural variations. Over-optimization is counterproductive.
In the title, the URL, the first paragraph and naturally throughout the text — without forcing it.
