SEO and voice search

How voice search differs

When we talk to a voice assistant, we phrase longer, more natural sentences than when typing. We say "where can I find a florist open on Sunday near here" rather than "florist Sunday". Voice searches therefore look more like real questions.

They're also often tied to an immediate, particularly local, need.

Adapting your content to questions

To appear on these searches, you need to answer questions the way people ask them, in their own words. Content structured around concrete questions is particularly well suited.

• Write in simple, natural language
• Clearly answer precise questions
• Take care of the practical information: hours, address, services

Don't neglect local and clarity

Many voice searches concern a geographically nearby need. An up-to-date business listing and easy-to-find practical information therefore play a key role.

There's no need to turn everything upside down: clear, human and well-organised content serves both voice search and traditional search. Skywebis designs sites that are readable and structured around your customers' real questions, whatever their way of searching.

Frequently asked questions