Internal linking: connecting the pages of your site the right way

What is internal linking?

Internal linking refers to all the links that connect the pages of a single site to one another. Unlike external links, you have full control over them. Each link tells Google which pages are important and how they relate to one another.

For a visitor, these links make navigation easier: they move naturally from an article to a service page, or from a listing to a contact page.

Why it matters for your search rankings

Search engines follow links to discover and understand your pages. A page well linked from several places is seen as central. Conversely, an orphan page with no incoming links risks going unnoticed.

• Better crawling of your site by Google
• Distribution of value across your key pages
• Visitors who stay longer and see more content

How to link your pages properly

Connect each new article to related content and to your commercial pages. Use descriptive anchors (the clickable text) that describe the destination page, rather than a vague "click here". Avoid overloading a page with links: a few relevant links are worth more than a long list.

Also think about your important pages: make sure they receive links from your most-visited content. At Skywebis, we structure this linking from the very design stage of the site so it works for you over the long term.

Frequently asked questions