A profile that speaks to your clients
On LinkedIn, your profile isn't a résumé but a client-oriented presentation page. Your headline should clearly say who you address and what problem you solve, not just your job title.
Take care with the photo, write a summary that speaks to your clients' needs and detail your experience by highlighting concrete results. A clear profile immediately inspires more trust.
Publishing to stay in people's minds
LinkedIn rewards sharing knowledge. You don't need to be a communication expert, just to share what you know how to do:
- A lesson learned from a project or an issue in your field.
- A practical tip your clients find useful.
- Your viewpoint on a development in your sector.
Regularity comes first: a few thoughtful posts a month beat a burst followed by a long silence.
Building a network, not an audience
On LinkedIn, the quality of relationships matters more than the number. Connect with potential clients, partners and people in your sector, personalizing your invitations.
Start conversations sincerely rather than selling cold. Trust is built over time, through exchanges. Skywebis can help you tie your LinkedIn presence together with a website that reassures your professional prospects.
Skywebis builds custom, fast, SEO-optimized websites with no forced subscription. You stay the owner of your site.
Discover our solutionsFrequently asked questions
Its value is more limited if your clientele is purely consumer. It remains useful for your professional network and credibility.
Not at the start. The free version is more than enough to build a solid profile, publish and grow your network gradually.
