Brand consistency (style guide)

What a style guide is

The style guide brings together your brand's visual rules: colours, typography, logo usage, image style, tone of messages. It is a guide that ensures everything you publish looks alike and looks like you.

Without it, each medium goes its own way and the business appears disorganised.

Why consistency reassures

A consistent brand becomes recognisable. The visitor who finds the same colours on your site, your business card and your social networks feels on familiar ground.

• It strengthens trust and professionalism
• It makes your business easier to remember
• It gives an impression of solidity and seriousness

Trust arises in part from this reassuring regularity.

Apply the style guide everywhere

A style guide only has value if it is applied consistently: site, quotes, emails, vehicle, storefront, publications. Every point of contact must extend the same identity. A small style guide, even a simple one, is worth more than a beautiful one forgotten in a drawer.

Document the essentials: precise colour codes, fonts, logo versions and what not to do. You and your service providers will save valuable time and avoid inconsistencies. At Skywebis, we ensure your site faithfully extends your identity, for a solid image across all your media.

Frequently asked questions