A bridge between the web and the shop

Click and collect answers a simple desire: order calmly online and pick up quickly in store, with no fees or delivery time. The customer saves time and avoids waiting for a parcel. You, for your part, bring the person into the shop, which creates contact and often additional purchases on site. It's an excellent compromise for local businesses.

Set it up concretely

Effective click and collect rests on clear organization, on the customer side as on the team side.

  • Display the real availability of products
  • Offer a choice of pickup slots
  • Confirm the order and notify when it's ready
  • Plan a quick, clearly marked pickup area

Nail the pickup experience

The pickup moment must be simple and fast, otherwise the advantage disappears. Prepare orders in advance, notify the customer as soon as they're ready and organize a clear pickup point to avoid the queue. A well-crafted welcome at that moment stays in people's minds and builds loyalty. Also think about making payment easy, online or on site depending on your choice. Finally, communicate about this service: many customers don't know you offer it. Well executed, click and collect combines the best of both worlds, the ease of the web and the closeness of the shop, while drawing people into your store.

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Frequently asked questions

It's especially suited to local businesses with physical stock. It brings the web closer to the store and draws customers into the shop.

Both are possible. Online payment secures the order, while payment at pickup reassures some customers. It's up to you to choose based on your business.