The cannibalisation phenomenon
Cannibalisation occurs when several pages of your site target the same keyword or the same search intent. Instead of strengthening your position, they fight for the spot and blur Google's choice, as it doesn't know which one to feature.
The result: none of the pages ranks as well as a single, well-built page would have.
How to spot it
Certain signs should alert you, especially on sites that have grown over time without an overall plan.
- Several pages with very similar titles
- Positions that "swing" between two pages for the same search
- Old articles that overlap with more recent pages
How to fix it
The solution comes through clarification. Often, it's better to merge redundant pages into a single complete page, then redirect the old addresses. In other cases, it's enough to clearly differentiate the angle of each page.
The goal is for each search intent to correspond to one clear reference page. Skywebis audits your site's structure to prevent your own pages from competing with each other.
Skywebis builds custom, fast, SEO-optimized websites with no forced subscription. You stay the owner of your site.
Discover our solutionsFrequently asked questions
Not if they answer different intents. The issue comes from redundancy on the same search.
Often merge then redirect, to preserve the value of both pages in a single one.
