The signs a redesign is needed

Some signals are unmistakable. If your site is not mobile-friendly, if it loads slowly, if it no longer reflects your activity or if it becomes impossible to update, the time for a redesign is approaching.

A dated design or outdated information harms your image, even if the underlying content is still good.

Redesign or simple refresh

Not everything warrants a complete redesign. Distinguish two levels:

  • The refresh: new visuals, updated text, design touch-ups
  • The redesign: new structure, new technology, new journey

Start by identifying what is really causing the problem before rebuilding everything; sometimes a targeted update is enough.

Succeeding with your redesign without losing what you have

A successful redesign preserves what works. Watch out in particular for search ranking: keep the content that brings you visitors and set up redirects from the old addresses to the new pages so you do not lose your place in search engines.

Take the opportunity to clarify your goals, reorganise your content around client needs and improve speed. A redesign is not just a facelift, it is a chance to start again on healthy foundations. At Skywebis, we carry out redesigns while preserving your search ranking and strengthening your results.

Ready to take action with Skywebis?

Skywebis builds custom, fast, SEO-optimized websites with no forced subscription. You stay the owner of your site.

Discover our solutions

Frequently asked questions

There is no fixed rule. You redesign when the site is no longer mobile-friendly, too slow or outdated, often every four to six years.

It can, if you neglect the redirects. Done well, with redirects and preserved content, it protects it.