Migrating or redesigning a site without losing your SEO

The real risk of a redesign

Changing design or platform is tempting, but rankings are built over time. A neglected migration can make well-ranked pages disappear and cause a sharp drop in traffic, sometimes hard to recover.

The good news: with method, these losses are largely avoidable.

The essential precautions

First of all, you need to know what you have and what already works, so nothing is lost along the way.

• List all the addresses of existing pages
• Identify the pages that bring in traffic
• Plan redirections from the old addresses to the new ones
• Keep or improve the content that performs

After going live

Once the new site is in place, vigilance continues. Check that the redirections work, monitor the errors reported and verify the indexing of the new pages in the days that follow.

Careful monitoring in the first few weeks lets you quickly fix any problem. Skywebis handles these migrations end to end, with a rigorous redirection plan to protect your hard-earned visibility.

Frequently asked questions