A short, hierarchical menu

A good menu is read at a glance. Beyond six or seven entries, the visitor is overwhelmed and no longer knows where to click. Group the secondary pages under logical headings and keep only the essentials at the top level.

Place the headings in order of their importance to the visitor, not according to your internal organisation.

Meaningful labels

Each entry must clearly say what it contains. Avoid vague or overly creative terms: the visitor should not have to guess.

  • "Our services" rather than "Our world"
  • "Contact" rather than "Let's talk"
  • Words your clients actually use

Clarity always beats originality in a menu.

Think mobile first

On a phone, the menu is often hidden behind an icon. It must stay easy to open, with links large enough to be tapped with the thumb without error. Check that the important headings stay accessible in one or two gestures.

Remember too to indicate where you are: a visitor should always know which page they are on. A clear menu reduces drop-offs and naturally guides towards contact or purchase. At Skywebis, we design navigation from your visitors' real needs.

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Frequently asked questions

Ideally five to seven at the top level. Beyond that, group secondary pages under clear headings.

The structure stays the same, but the display adapts: a dropdown menu and links large enough for the thumb.