Forget the PDF, go for a real page

Many restaurants put their menu in a PDF. That's a mistake: the file is slow to open on mobile, hard to read and impossible to update quickly. A menu built directly into a web page loads fast, zooms in for reading and stays legible on every screen.

Structure it to whet the appetite

An effective menu can be scanned in a few seconds. Organize it clearly and give the customer useful cues before they head over.

  • Clear categories: starters, mains, desserts, drinks
  • Short, mouth-watering descriptions, without jargon
  • Allergens and vegetarian options flagged
  • A few real photos of your signature dishes

Keep the menu up to date

Nothing is more irritating than a dish that's advertised then unavailable, or a price that has changed. Your online menu must reflect the reality of the dining room. Plan to be able to edit prices and daily specials yourself without depending on a provider. Also consider noting whether the menu changes with the seasons. Finally, place near the menu the information that triggers a visit: hours, address, a booking button and possibly a link to takeout ordering. An up-to-date menu that's easy to read is your best silent salesperson.

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Frequently asked questions

No. A few real, well-crafted photos of your signature dishes are enough. Too many images weigh down the page and dilute the effect.

Choose a solution that lets you edit the menu yourself easily, so you can adjust dishes and prices without delay or technical help.