Offer suitable options

Customers don't all have the same needs. Offering several delivery methods increases the chances of closing: home delivery, pickup point, or in-store collection. Some want to go fast, others look for the cheapest. Clearly state each option, its timing and its price from the cart onward, so as to avoid the nasty surprises that drive people away at the last moment.

Set fair and transparent costs

Delivery costs are a frequent cause of abandonment. Handle them with care and honesty.

  • Display the costs as early as possible in the journey
  • Consider free delivery above a certain amount
  • Stay consistent with the real cost of shipping
  • Specify the areas served

Meet your deadlines and keep customers informed

The promise matters less than keeping the promise. Announce realistic deadlines rather than optimistic ones, then meet them. Send an order confirmation and a shipping tracking: an informed customer waits patiently, a customer in the dark worries and writes to customer service. Also take care of the packaging, which protects the product and extends the buying experience. Finally, make returns easy with a clear policy, because good returns management reassures at the moment of ordering. Well-thought-out delivery, transparent on costs and reliable on deadlines, turns a simple shipment into a source of satisfaction and loyalty.

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Frequently asked questions

It appeals, but it must stay profitable. Free delivery above a certain amount is a good compromise that also raises the average cart.

Announce realistic deadlines, meet them and inform the customer at every step. Clear tracking reduces worry and complaints to customer service.