What Google Search Console is for

Google Search Console is a free service that gives you access to your site's data as seen from Google's side. There you discover the queries that bring in visitors, the indexed pages and any technical issues.

It's the natural complement to a statistics tool such as an audience analysis software, but centred on your presence in search results.

The first steps

To begin, you need to prove that the site belongs to you: this is ownership verification. Once that step is done, the data starts to accumulate, with a little patience over the first few days.

  • Add your site and verify ownership
  • Submit your sitemap
  • Wait a few days for the data to come through

What to look at first

Focus first on the performance report: it shows which words you appear on and how many clicks you get. Also keep an eye on the indexing report, which flags pages that aren't taken into account and the possible reasons.

There's no need to analyse everything from the start. Spot the trends and the important alerts. Skywebis can configure this tool for you and explain the metrics that really matter for your business.

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Frequently asked questions

No, it's a completely free tool offered by Google.

No, it's complementary: one shows search, the other shows visitor behaviour.