What online reputation covers

Your online reputation is the image conveyed by everything that exists about you online: customer reviews, mentions on social media, search results for your name. This image directly influences a prospect's decision, often before any contact.

The good news is that it's built and maintained. You're not a passive spectator: your actions weigh on what people find.

Monitoring what's being said

You can only manage well what you observe. Get into the habit of regularly checking:

  • The results when someone types your business name into Google.
  • The reviews left on your Google profile and your sector's platforms.
  • Mentions and comments on your social media.

An alert on your name lets you be notified without watching constantly.

Reacting calmly and methodically

Faced with a negative review, never react in the heat of the moment. Respond politely, acknowledge what needs acknowledging and offer a solution. A composed response to criticism often impresses more than a perfect review.

Also encourage your satisfied customers to leave a review: it's the best way to balance the rare negative feedback. A solid online reputation is built over time, through consistency. Skywebis can help you structure this presence and keep it under control.

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Frequently asked questions

Rarely. You can report an abusive or fake review, but an honest review stays. Better to respond to it professionally.

It's recommended, especially to negative ones. Responding shows you're attentive and care about your customers' satisfaction.