Choosing the colours for your website

Start from your identity, not your taste

A site's colours are not a matter of personal preference but of message. A building contractor does not inspire the same feeling as a wellness practice. Before choosing, ask yourself what your clients should feel: confidence, energy, calm, expertise.

Each hue carries a connotation: blue evokes seriousness and reliability, green the natural, red urgency and energy, black the high-end. Cultural context matters as much as the hue itself.

Build a simple, legible palette

An effective palette often comes down to three roles: a primary colour that carries your identity, a secondary colour for support, and an accent colour reserved for buttons and calls to action.

• Limit yourself to two or three strong colours
• Plan for shades of grey for text and backgrounds
• Keep the accent rare so it stays visible

Check contrast and accessibility

A beautiful colour that makes text unreadable is a poor choice. The contrast between text and its background must be strong enough to be read by everyone, including people with low vision or on a screen in bright sunlight. Free tools measure this ratio in seconds.

Finally, test your palette on screen and on mobile before validating it: bright colours can tire the eye, and a grey that is too light disappears. At Skywebis, we build every palette from your trade and your clients, not from a passing trend.

Frequently asked questions