How to choose the right domain name

Short, simple, memorable

A good domain name is easy to remember and to dictate over the phone without hesitation. Keep it simple: avoid multiple hyphens, ambiguous numbers and tricky spellings. If your brand contains a hard word, also register the most commonly mistyped variant.

Brand or keywords?

Two schools of thought. A brand name (skywebis.com) builds a lasting identity and stands out. A keyword name (plumber-lyon.com) may help a little at first for a local search, but it locks you into one trade or city. For a business that wants to last and evolve, the brand almost always wins.

Which extension: .fr, .com, other?

A local extension reassures a local audience and signals proximity. The .com remains the international reference and many users' default reflex. The ideal is often to register both and redirect one to the other, to protect your brand and stop a competitor from grabbing it.

Check availability… everywhere

Before deciding, make sure the name is free as a domain and on your social networks (brand consistency), and that it isn't already registered as a trademark by another company. A quick trademark-database check avoids nasty legal surprises.

The costly mistakes

• A name that's too long or too close to a competitor.
• An exotic, free extension that inspires little trust.
• Forgetting to register the domain in your own name (you must remain the owner, not your provider).

At Skywebis, we help you choose and register a domain in your name: you keep full ownership, with no dependency.

Frequently asked questions